Candidate (# of spots) and spend
NFL
Rick Scott (93)
$755,000
Bill Nelson (30)
$224,435
College football*
Rick Scott (46)
$178,055
Bill Nelson (37)
$126,615
SEC football
Rick Scott (13)
$82,350
Bill Nelson (14)
$93,700
Golf
Rick Scott (15)
$47,960
* Non-SEC football programming