Who's cool? Often it depends on how political they are.

The share of U.S. adult citizens who consider the following public figures to be very cool, somewhat cool, not very cool, or not at all cool, as well as how polarizing those figures' coolness is

The share who answered "Not sure" is excluded. Polarization is calculated by summing the "Very cool" and "Not at all cool" shares, then subtracting the absolute-value difference between those two shares, then normalizing the scores on a scale of 100.
Chart: Andrew ManganSource: YouGovCreated with Datawrapper