Football fans: 18-34
Football fans: 35+
Sometimes the brands that sponsor sports don't make sense
Sponsorship can help keep companies socially relevant
Companies and their brands should be able to express how they feel on a topic
I love seeing that my favourite team has cool sponsors
I take notice of who sponsors the sporting events I watch
Advertising helps me choose what I buy
As a sports fan, I feel like I deserve special treatment from sponsors
I don't think brands should express views on political or social issues
I'm more likely to engage with advertisements on social media than on regular websites
Advertisements outside my home affect how I see a brand
I prefer watching TV on my laptop or tablet
