Britain's Biggest Brands 2025: The top 100

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Table with 8 columns and 100 rows. Currently displaying rows 1 to 20.

1	1	Cadbury	2446.0	198.9	8.9%	1464.7	−5.4	−0.4%
2	2	Coca-Cola	1856.4	8.9	0.5%	794.7	−24.2	−3.0%
3	3	Walkers	1456.4	14.3	1.0%	919.6	−17.3	−1.8%
4	4	Nestlé	1303.5	−12.5	−0.9%	773.3	−46.2	−5.6%
5	5	Warburtons	1022.3	57.1	5.9%	765.5	39.2	5.4%
6	6	Pepsi Cola	928.7	29.4	3.3%	402.4	−7.6	−1.9%
7	7	Heinz	882.5	−12.6	−1.4%	435.7	8.6	2.0%
8	8	Purina	811.7	−16.8	−2.0%	214.0	−11.3	−5.0%
9	9	Red Bull	797.3	84.0	11.8%	386.0	23.0	6.3%
10	11	Monster	706.2	84.6	13.6%	375.8	25.3	7.2%
11	10	Birds Eye	639.4	−9.3	−1.4%	256.7	15.4	6.4%
12	13	McVitie's	616.1	38.8	6.7%	375.4	25.7	7.3%
13	12	Lucozade	608.5	10.2	1.7%	342.0	−13.4	−3.8%
14	16	Fairy	590.0	64.2	12.2%	172.0	14.7	9.3%
15	15	Nescafé	571.6	1.0	0.2%	164.5	3.8	2.4%
16	14	Kellogg's	568.2	−5.9	−1.0%	227.2	−13.5	−5.6%
17	18	Mccain	501.3	14.4	3.0%	171.5	3.5	2.1%
18	17	Andrex	493.1	4.8	1.0%	94.7	0.7	0.7%
19	19	Arla	480.4	28.8	6.4%	277.6	17.9	6.9%
20	20	Müller	453.5	11.0	2.5%	347.5	−3.1	−0.9%

Brand values in this report are the sum of value sales of all products across multiple categories trading under one name, specified on the front of pack. For example, Coca-Cola is the sum of Classic Coke, Diet Coke, Coke Zero Sugar and all flavour variants. In instances where there is a masterbrand on the front of pack alongside a sub-brand – such as Nestlé Kit Kat – the masterbrand will be taken as the primary brand. But in instances where the masterbrand is not visible on pack – for example, Mars’ Galaxy – the sub-brand will be counted as a brand in its own right. Arla: Products from sub-brands with the Arla name on, including Lactofree and Cravendale. Excludes Anchor and Lurpak. Cadbury: Products sold under the Cadbury brand including sub-brands such as Dairy Milk. Includes cakes, biscuits, potted desserts, drinking chocolate and ice cream. Danone: All yoghurt products across the Activia, Actimel, Danio, Oykos and Light & Free sub-brands. Fairy: Products from all sub-brands across the detergents, dishwash and fabric conditioners categories. Ferrero: Includes Nutella. Heinz: All products sold under the Heinz name spanning soup, ketchup, beans and frozen categories. Kellogg’s: Products across all sub-brands in the cereals, cereal bars and snacking categories. Müller: Products sold under the Müller milk and yoghurt brands including Black & White, The One, Dairy Crest Milk, Frijj, Müller Corner and Müllerlight. Excludes Dairy Crest cheese. Nestlé: Products that bear the Nestlé brand on the front of pack including cereals, Kit Kat and other confectionery, such as Quality Street and Smarties. Excludes Nescafé. Purina: Products sold under Purina sub-brands including Felix, Gourmet, Bakers, Go Cat, Winalot, One and Bonio. Walkers: Products from all snack brands including Sensations, Quavers and Wotsits. Wrigley’s: Products from all Wrigley’s sub-brands including Extra, Airwaves, Doublemint and Spearmint.Young’s: Includes fresh and frozen branded Young’s fish products.

Source: The data in Britain’s Biggest Brands 2025 is for the period 52 w/e 28 December 2024. Data is taken from NIQ’s retail measurement service, which monitors weekly sales from a nationwide network of EPoS checkout scanners and represents sales in grocery multiples, Aldi and Lidl, co-ops, multiple off-licences, independents, forecourts, convenience multiples and symbols, online grocery retailers and online fulfilment stores (‘dark stores’), Amazon and Poundland.Get the dataCreated with Datawrapper