Britain's Biggest Brands 2025: The top 100
Brand values in this report are the sum of value sales of all products across multiple categories trading under one name, specified on the front of pack. For example, Coca-Cola is the sum of Classic Coke, Diet Coke, Coke Zero Sugar and all flavour variants. In instances where there is a masterbrand on the front of pack alongside a sub-brand – such as Nestlé Kit Kat – the masterbrand will be taken as the primary brand. But in instances where the masterbrand is not visible on pack – for example, Mars’ Galaxy – the sub-brand will be counted as a brand in its own right. Arla: Products from sub-brands with the Arla name on, including Lactofree and Cravendale. Excludes Anchor and Lurpak. Cadbury: Products sold under the Cadbury brand including sub-brands such as Dairy Milk. Includes cakes, biscuits, potted desserts, drinking chocolate and ice cream. Danone: All yoghurt products across the Activia, Actimel, Danio, Oykos and Light & Free sub-brands. Fairy: Products from all sub-brands across the detergents, dishwash and fabric conditioners categories. Ferrero: Includes Nutella. Heinz: All products sold under the Heinz name spanning soup, ketchup, beans and frozen categories. Kellogg’s: Products across all sub-brands in the cereals, cereal bars and snacking categories. Müller: Products sold under the Müller milk and yoghurt brands including Black & White, The One, Dairy Crest Milk, Frijj, Müller Corner and Müllerlight. Excludes Dairy Crest cheese. Nestlé: Products that bear the Nestlé brand on the front of pack including cereals, Kit Kat and other confectionery, such as Quality Street and Smarties. Excludes Nescafé. Purina: Products sold under Purina sub-brands including Felix, Gourmet, Bakers, Go Cat, Winalot, One and Bonio. Walkers: Products from all snack brands including Sensations, Quavers and Wotsits. Wrigley’s: Products from all Wrigley’s sub-brands including Extra, Airwaves, Doublemint and Spearmint.Young’s: Includes fresh and frozen branded Young’s fish products.
Source: The data in Britain’s Biggest Brands 2025 is for the period 52 w/e 28 December 2024. Data is taken from NIQ’s retail measurement service, which monitors weekly sales from a nationwide network of EPoS checkout scanners and represents sales in grocery multiples, Aldi and Lidl, co-ops, multiple off-licences, independents, forecourts, convenience multiples and symbols, online grocery retailers and online fulfilment stores (‘dark stores’), Amazon and Poundland.Get the dataCreated with Datawrapper