Share who say they have disregarded a provider's medical advice in favor of other sources

In the last 12 months; Annual surveys of about 16,000 adults in 16 countries, 2024 to 2025

An arrow chart showing the share of survey respondents who said they disregarded medical advice from providers in favor of friends, family, or social media. From 2024 to 2025, the the percentage increased in every age group. The share among ages 18 to 34 favoring social media medical advice rose from 26% to 38%, while advice from friends or family rose from 32% to 45%.