Who's Buying?
Top 25 advertisers during the 2016 college football season
Nissan*
$39,248,972
AT&T**
$34,745,848
Geico
$32,497,863
Dr Pepper*
$25,894,699
Verizon
$25,347,647
Taco Bell*
$22,325,425
State Farm
$21,096,265
Allstate**
$20,087,323
Capital One**
$18,893,587
Buick**
$18,877,248
Ford*
$18,388,448
Chick-fil-A*
$18,206,612
Progressive
$15,205,202
Lexus
$14,286,964
T-Mobile
$13,126,792
Cadillac
$12,877,100
USAA
$12,145,635
Chevrolet
$11,878,071
Sonic Drive-In
$11,483,734
Coca-Cola*
$11,404,573
Wendy’s^
$11,191,826
Northwestern Mutual**
$10,930,790
Pizza Hut^
$10,656,471
The Home Depot
$10,622,428
Aflac
$9,529,807
* College Football Playoff sponsor
** Corporate partner of both CFP and NCAA
^ NCAA sponsor