Based on an analysis by Zoomph, Busch and driver Kevin Harvick have put in a dominating performance when it comes to social media engagement. The valuation firm looked at posts from NASCAR drivers and their primary sponsors, as well as mentions of them by others across social media, and calculated the value those mentions generated.
Brand mentions (July 15, 2019 - July 15, 2020)
Driver | Posts | Engagements | Rate | Impressions | Social Value |
---|---|---|---|---|---|
Kevin Harvick + Busch | 4,529 | 225,078 | 0.74% | 30,570,744 | $501,342 |
Denny Hamlin + FedEx | 908 | 68,580 | 0.84% | 8,136,440 | $145,144 |
Kurt Busch + Monster Energy | 641 | 58,956 | 0.66% | 8,873,125 | $136,911 |
Chase Elliott + Mountain Dew | 449 | 54,279 | 0.88% | 6,174,899 | $113,167 |
Joey Logano + Pennzoil | 471 | 43,479 | 0.68% | 6,391,407 | $99,985 |
Martin Truex Jr. + Bass Pro Shops | 392 | 46,602 | 0.97% | 4,803,581 | $93,944 |
Brad Keselowski + Discount Tire | 43 | 25,536 | 0.57% | 4,449,257 | $63,216 |
Joey Logano + Shell | 99 | 16,992 | 0.75% | 2,268,591 | $37,594 |