The project launched in late February at seven stores in the south and west Bronx, speaking with six owners (bodegueros) and approximately 70 customers in both English and Spanish.

Items mentioned by fewer than 10 people include fruit (9), vegetables (8), rice (6), snacks (5), coffee (4), sugar (3), prepared foods (3), beans (3), cleaning products (3), sandwiches (2), cheese (2), bread (2), beer (2), oil (2), tea (1), condiments (1).