Essential
Brick-and-motor
Online
Household food & drink (NOT including take-away / take-out deliveries)
41
33
Household cleaning & laundry
37
31
Personal, hair, facial and skin care
33
40
Medicines and medical supplies (e.g. painkillers, bandages, etc)
40
26
Sanitary care
35
29
Discretionary
Brick-and-motor
Online
Clothing (men, women and children)
34
45
Cosmetics
25
29
Footwear
28
34
Books (Hard copies and not ebooks or audio books)
16
22
Furniture & home décor
12
12
Mobile phones
15
29
Household appliances (washing machine, dishwashers, etc)
10
13
Jewllery and watches
11
14
Household consumer electrical items (such as TVs or speakers)
12
13
Don't know
7
7
Personal computers (Laptops, desktops)
9
11
Entertainment items (Music, movies, etc)
8
14
Video gaming
5
7
eReaders, Tablets (iPad, Kindle)
5
6
None - I have not bought any of these in person in last 3 months
9
12