GB: 38% of Boots' shoppers collect rewards/points to get a higher value reward; 25% of them redeem their points regularly

Which, if any, of the following statements about redeeming the rewards/points from loyalty programmes best applies to you? (%)

I collect the
rewards/points to
get a higher value
reward
38

I redeem the
rewards/points
regularly in order to
avoid losing them
25

I redeem the
rewards/points at
the earliest
opportunity
20

I am not subscribed to any loyalty programme
10

I never redeem the rewards/points
3

I collect the rewards/points to get a higher value reward

I redeem the rewards/points regularly in order to avoid losing them

I redeem the rewards/points at the earliest opportunity

I am not subscribed to any loyalty programme

I never redeem the rewards/points