65% of meat shoppers say traceability is important to them
'How important is traceability to you when buying meat?'
Very important
Slightly important
Neither important nor unimportant
Slightly unimportant
Completely unimportant
Total
29.0%
36.2%
19.3%
5.2%
4.3%
18-24
17.4%
39.5%
22.4%
9.8%
2.9%
25-34
29.5%
39.3%
17.2%
3.7%
2.2%
35-44
23.0%
36.6%
20.4%
6.6%
5.1%
45-54
29.9%
32.8%
21.3%
5.2%
6.6%
55+
35.3%
34.9%
17.7%
3.6%
4.4%
Field period: 4-8 June 2018; sample size: 2,023 GB respondents aged 18+ who buy meat
