Market breakdown of consumers' likelihood to purchase from brands running occasion

Are you more or less likely to shop from a brand that runs campaigns associated with current events or celebrations? (e.g., International Men's Day, Mother's Day, Valentine's Day, etc). (% of respondents in each market)

Net: More likely - consumers who are either much more likely or somewhat more likely
Net: Less likely - consumers who are either much less likely or somewhat less likely
YouGov 2022
September 2023