Intent to Unsubscribe Within Next 6 Months

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Source: Magid Subscriber Science Monitor, 1Q23.

Note: % answering 9 or 10 on a 1-10 scale of likelihood to unsubscribe from the service in next six months. Data fielded Jan.-Mar. 2023 (three monthly waves aggregated).
Base: 2,400 U.S. online English speakers, ages 13-75