Trump mentions are disappearing from Republican campaign ads

Republicans have distanced themselves from Trump as his poll numbers weaken.

Bar chart showing the share of 2026 campaign ads mentioning President Donald Trump. Republican mentions fell from 47.1% in primaries to 4.3% in the general election, while Democratic mentions fell from 34.1% to 20.9%.

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Chart: Luke FountainSource: CNBC analysis of AdImpact data as of Oct. 6, 2026. General-election ads include placements through Oct. 31.