| Price | Aldi (1) | Lidl (2) |
|---|---|---|
| Good overall shopping experience | Tesco (1) | Sainsbury’s (2) |
| Promotions | Tesco (1) | Asda (2) |
| Convenient ways to shop | Tesco (1) | Sainsbury’s (3) ↑ |
| Use of technology | Tesco (1) | Sainsbury’s (2) |
| Wide choice of products | Tesco (1) | Sainsbury’s (3) ↑ |
| Good product availability | Tesco (1) | Sainsbury’s (2) |
| Good quality food and drink | M&S (1) | Waitrose (2) |
| Good environment practices | M&S (1) | Tesco (2) |
| Good ethics and social responsibility | M&S (1) | Waitrose (3) ↑ |