Evolution of H&M’s gross margin
% over sales
Created with Raphaël 2.1.2
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
60
X
10
20
30
40
50
60
61.6
62.9
60.1
59.5
59.1
58.8
57
55.2
54
52.7
Source: H&M
