Knowing about news organisations’ funding is more important to those who are generally trusting than it is to those who are not
Percentage who say it is ‘very’ or ‘extremely’ important to know how news outlets get their money
Importance of knowing where the money comes from (agree strongly or somewhat)
IMPTKNOW_MONEY. When you decide which outlets to get news from, how important is it for you to know each of the following? Where their money comes from. TRUST_LEVELS. Respondents assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. Base: Generally untrusting/Overall/Generally trusting: Brazil = 483/2,050/525, India = 549/2,015/520, UK= 522/2,000/549, US = 501/1,987/451. Note: Responses of ‘somewhat important’, ‘not important at all’, and ‘haven’t thought about it’ are excluded.