Sora vs. Sapiens: Consumers Guess the Creator of 8 Videos

Sora vs. Sapiens: Consumers Guess the Creator of 8 Videos

Survey Q: Do you think this video was created by a human being or by artificial intelligence?

Created

by a human

Created

by AI

AI Video 1

44%

56%

AI Video 2

50%

50%

AI Video 3

60%

40%

AI Video 4

53%

47%

Human Video 5

46%

54%

Human Video 6

57%

43%

Human Video 7

36%

64%

Human Video 8

44%

56%

For more data, visit

Source: HarrisX/Variety Intelligence Platform, March 2024; note: fielded March 1-4, 2024, among U.S. adults (n=1,082); respondents were shown sample video outputs from OpenAI's unreleased tool Sora alongside human-made video recordings