Consideration: "When you are in the market next to purchase products such as furnishings and home goods, from which of the following would you consider purchasing?" (% of adults who selected Home Depot or Lowe's)
Value: "Which of the following brands/stores do you think represents GOOD/POOR VALUE FOR MONEY? By that, we don't mean "expensive," but that the brands do not offer a customer much in return for the price paid." (% adults who answered selected Home Depot or Lowe's for "GOOD VALUE" minus those who selected them for "POOR VALUE")