Proportion that have used generative AI

On average across six countries, the proportion who have ever used generative AI has grown, and weekly AI use has almost doubled.

AI_branduse How often, if at all, do you typically use each of the following generative AI chatbots or tools for any purpose? Base: Total sample across Argentina, Denmark, France, Japan, the UK, the USA ≈ 12,000. Note: We asked about the use of 14 AI tools in 2024 and 13 in 2025.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

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Reuters