▼ Liquor store
32
54
▲ Mass Retailer (e.g. Target, Walmart, etc.)
26
22
▼ Grocery store
23
46
▲ Drug store
18
12
▲ Convenience store (e.g. 7-11, etc.)
17
14
Membership-only Warehouse Club (e.g. Costco, Sam's club, etc.)
17
15
▲ Large Specialty Store/Warehouse Liquor (e.g. Warehouse Wine and Liquor & More BevMo, etc.)
16
13
▲ Small Liquor Specialty Shop
14
10
▲ Delivery app (e.g. Drizly.com, Instacart.com, Thristie.com, etc.)
12
5
▲ Online retailer (e.g. UpTownSpirirts.com, Amazon, Target.com, TotalWine.com, etc.)
11
7
▲ Restaurants or bars for carry out
10
7
▲ Subscription service (e.g. uOpen, Craft Whiskey Club, etc.)
7
4
▲ Spirit distillery
7
4
Arrows designate statistical significance of greater than +2.0 (▲ ) and less than -2.0 (▼ ) between the responses of the target group (sober curious consumers) and the control group (all alcoholic drinkers).