Paid Podcast Growth Globally 

Podcast listeners were asked if they'd pay for a podcast within the next twelve months

FOR MORE DATA, VISIT Variety
Source: YouGov
NOTE: SURVEY FIELDED BETWEEN 1/18 AND 2/4/22 AMONG ADULTS 18+ FROM VARIOUS REGIONS; GB "N"=926, US=749, MX=766, AU=540, CN=564, HK=219, SG=520, ID=613, IN=732, UAE=636, DK=591, SE=664, PL=618, FR=468, IT=541, ES=623, DE=462, CA=537 (ALL SAMPLES COMPOSED OF CONSUMERS WHO SAID THEY LISTENED TO PODCASTS); Q: HOW LIKELY, IF AT ALL, WOULD YOU BE TO PAY OR DONATE MONEY TO ACCESS/LISTEN TO A PODCAST IN THE NEXT 12 MONTHS?; SOME ROWS MAY NOT ADD UP TO 100 DUE TO ROUNDING