Share of Gamers Who Played or Viewed Gaming Content, by Generation

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Source: Newzoo "Global Gamer Study," July 2024

Note: Fielded Feb. 13-March 15, 2024, among respondents 14+ across 36 markets who played within last 6 months and/or viewed gaming content in last 12 months (Gen Alpha n=6,622; Gen Z n=25,059; Millennials n=21,988; Gen X n=15,655; Boomers n=3,769)