2020 rank (change from 2019) 1 (-)
Athlete (League or sport) Nikki Bella# (WWE)
Posts
2.61K
Engagements
81.3M
Impressions
5.83B
Value delivered
$126.78M
2020 rank (change from 2019) 2 (+2)
Athlete (League or sport) Brie Bella# (WWE)
Posts
427
Engagements
52.22M
Impressions
3.24B
Value delivered
$67.08M
2020 rank (change from 2019) 3 (+4)
Athlete (League or sport) Natalya (WWE)
Posts
5.55K
Engagements
29.76M
Impressions
2.95B
Value delivered
$60.64M
2020 rank (change from 2019) 4 (-2)
Athlete (League or sport) Alex Morgan (Soccer)
Posts
330
Engagements
40.52M
Impressions
2.51B
Value delivered
$55.84M
2020 rank (change from 2019) 5 (+1)
Athlete (League or sport) Sania Mirza (Tennis)
Posts
605
Engagements
31.6M
Impressions
2.33B
Value delivered
$51.5M
2020 rank (change from 2019) 6 (-3)
Athlete (League or sport) Serena Williams (Tennis)
Posts
232
Engagements
32.52M
Impressions
2.22B
Value delivered
$49.05M
2020 rank (change from 2019) 7 (+2)
Athlete (League or sport) Shawn Johnson# (Gymnastics)
Posts
418
Engagements
38.5M
Impressions
1.84B
Value delivered
$40.67M
2020 rank (change from 2019) 8 (+2)
Athlete (League or sport) Paige (WWE)
Posts
1.22K
Engagements
29.03M
Impressions
1.93B
Value delivered
$39.33M
2020 rank (change from 2019) 9 (-4)
Athlete (League or sport) Ronda Rousey (WWE)
Posts
649
Engagements
19.52M
Impressions
1.75B
Value delivered
$36.37M
2020 rank (change from 2019) 10 (-2)
Athlete (League or sport) Daniela Ospina (Volleyball)
Posts
296
Engagements
23.88M
Impressions
1.52B
Value delivered
$33.45M
2020 rank (change from 2019) 11 (+2)
Athlete (League or sport) Lana (WWE)
Posts
974
Engagements
21.86M
Impressions
1.26B
Value delivered
$24.85M
2020 rank (change from 2019) 12 (+51)
Athlete (League or sport) Naomi Osaka (Tennis)
Posts
696
Engagements
24.76M
Impressions
1.1B
Value delivered
$23.36M
2020 rank (change from 2019) 13 (+2)
Athlete (League or sport) Joanna Jedrzejczyk (UFC)
Posts
1.01K
Engagements
20.84M
Impressions
977.64M
Value delivered
$21.47M
2020 rank (change from 2019) 14 (-2)
Athlete (League or sport) Maria Sharapova# (Tennis)
Posts
286
Engagements
15.25M
Impressions
949.95M
Value delivered
$20.88M
2020 rank (change from 2019) 15 (+6)
Athlete (League or sport) Raquel Benetti (Freestyle soccer)
Posts
1.38K
Engagements
21.43M
Impressions
968.08M
Value delivered
$20.58M
2020 rank (change from 2019) Athlete (League or sport) Posts Engagements Impressions Value delivered
1 (-)Nikki Bella# (WWE)
2.61K
81.3M
5.83B
$126.78M
2 (+2)Brie Bella# (WWE)
427
52.22M
3.24B
$67.08M
3 (+4)Natalya (WWE)
5.55K
29.76M
2.95B
$60.64M
4 (-2)Alex Morgan (Soccer)
330
40.52M
2.51B
$55.84M
5 (+1)Sania Mirza (Tennis)
605
31.6M
2.33B
$51.5M
6 (-3)Serena Williams (Tennis)
232
32.52M
2.22B
$49.05M
7 (+2)Shawn Johnson# (Gymnastics)
418
38.5M
1.84B
$40.67M
8 (+2)Paige (WWE)
1.22K
29.03M
1.93B
$39.33M
9 (-4)Ronda Rousey (WWE)
649
19.52M
1.75B
$36.37M
10 (-2)Daniela Ospina (Volleyball)
296
23.88M
1.52B
$33.45M
11 (+2)Lana (WWE)
974
21.86M
1.26B
$24.85M
12 (+51)Naomi Osaka (Tennis)
696
24.76M
1.1B
$23.36M
13 (+2)Joanna Jedrzejczyk (UFC)
1.01K
20.84M
977.64M
$21.47M
14 (-2)Maria Sharapova# (Tennis)
286
15.25M
949.95M
$20.88M
15 (+6)Raquel Benetti (Freestyle soccer)
1.38K
21.43M
968.08M
$20.58M
Note: Based on estimated media value of the brand’s exposure that was gained via social media activity generated by the athlete’s posts, Dec.7, 2019 -Dec. 6, 2020.
# Retired athlete